Come to the Brandywine River Museum on January 25 – May 18, 2014
Howard Pyle, Maxfield Parrish, Norman Rockwell and N.C. Wyeth—foremost illustrators in the first half of the 20th century—created some of their best-known images for advertising calendars. A Date with Art: The Business of Illustrated Calendars introduces visitors to the once-thriving, lucrative business of illustrated calendars. From Parrish’s haunting work for General Electric’s Edison Mazda brand to Norman Rockwell’s iconic images for the Boy Scouts of America, calendar images contributed greatly to an artist’s popular reputation. Yet the connection to commercial ventures at times undermined their critical reputations as artists. This exhibition will reveal the various ways in which Pyle, Parrish, Rockwell and Wyeth integrated calendar work into their careers, adapting to shifting views of contemporary art, illustration and business.